We price Shopify stores so you don't have to.
Marginate is an autonomous pricing agent that watches competitors, reads demand, and moves your prices inside the band you set — then emails you a Monday summary of what changed and why.
What it replaces
A Tuesday-spreadsheet ritual.
Most stores redo their prices once a week in a spreadsheet: open a competitor tab, eyeball three or four SKUs at a time, set a number, ship the change. It is boring, it is error-prone, and the data is always a few days stale. Marginate does the same loop every hour so Tuesday morning is already done — and the report tells you which moves actually mattered.
How it stays safe
Guardrails you set, autonomy you don't.
The repricer respects price ceilings, floors, and max-daily-change caps per SKU. A move that would break a guardrail is skipped — not silently overridden. Anything unusual shows up in the Monday report so you can adjust the band, not the bot.
What it does