How it works
The pricing loop that runs your store while you sleep.
Marginate is your autonomous pricing agent — it watches, thinks, and acts on your behalf inside the guardrails you set. Here's the loop.
The loop
Four moves, repeated every hour.
Each cycle is small and explicit. Every move is logged. If a step has nothing to do, it does nothing — and that's the report you read on Monday.
Step 01
Watch competitors
Every four hours it re-prices your competitor set on a polite schedule. Their moves, recorded against your catalog so you can see who is reacting to whom.
Step 02
Read demand signals
Trends, stock, and conversion deltas are pulled into a single read of where the market sits today — not a guess, a measured signal pack.
Step 03
Compute price
The agent passes the signal pack through the guardrails you set (floors, ceilings, max-daily-change) and picks the next price per SKU. A break of a guardrail is a skip, not an override.
Step 04
Push to Shopify
The chosen price is committed to Shopify through a read-tokens-only scope. If a guardrail rejects, nothing ships — and the skipped move is logged for the Monday report.
While you sleep
Sets its own alarm clock.
Every move is logged, every skip is justified, every Monday you get the report. Connect a store, set the band, and close the laptop.